G5 is the leading provider of Digital Experience Management.

Pay-Per-Click (PPC)

Based on our extensive experience in your industry, G5 establishes online advertising budgets for each property that maximize the number of clicks you get from qualified leads and ensures spend optimization. We identify which search engines are driving valuable traffic to your website and report with 100% budget transparency. Our Paid Team, comprised of Google Adwords Certified Professionals, adheres to industry best practices by routinely monitoring and testing click-through rate criteria including ad content, ad position, and landing pages.

Local Listings (Places Optimization)

We provide automated business profile management and distribution optimization for Maps and Local Business Directories. To ensure that each of your properties rank well, our management system pushes business profile data out to all online databases that search engines routinely mine for local business citations.

Search Engine Optimization (SEO)

G5 ensures that each site is built with both on-page and off-page SEO techniques. Our SEO team is comprised of copywriters and bloggers, link builders, Web analytics experts, keyword researchers, designers and developers who work together to ensure your website is fully optimized for the search engines. As vertical specialists, we have a keen understanding of the on-page content creation and keyword optimization required for strong search engine rankings. To address off-page SEO, we have developed a proprietary linking system that provides key ingredients to optimize your site.

Website Design

At G5, we deliver professionally designed websites and enhanced functionality that maximizes lead conversion by driving visitors into actionable next steps such as making a phone call, completing a form, or scheduling an appointment. Our Implementation Team is a mix of brand strategists, user interface specialists, designers and developers who collaborate to ensure that your site visitors are engaged and your brand personality is conveyed. Our team is constantly testing new layouts, as well as tracking and measuring visitor activity to maximize conversion rates.

Mobile-Optimized Websites

We create a mobile-specific version of your website, designed to engage your customers and convert your prospects with an intent-based interface. Served from the G5 Platform, mobile-optimized pages utilize best-practices in mobile design, such as formatting for smaller screens, and include mobile-friendly features that leverage touch screens, geo-location and multimedia functionality. G5 Mobile Websites support most modern mobile devices using validated code standards, and are integrated with G5 Platform services to support mobile-specific marketing campaigns, insightful analytics and performance reporting.

Landing Pages

We have developed a proprietary system for creating and managing landing pages that enable you to co-market several properties within a specific geographic area or conceptual theme. Our team leverages platform optimized pages on your behalf that are highly effective for driving visitor engagement and lead conversion.

Online Profiles

Our automated business profile management system provides an easy way for you to update online profile data and ensures real-time distribution of information to all online databases.

Content Management System (CMS)

We provide you with a simple, permission-based CMS that enables different levels of website editing. Our system allows you to maintain and revise content without altering SEO optimization. When appropriate, our team revises or extends page optimization to co-opt your rich content and updated information.

Integration

G5 offers a technology and services platform that integrates with operational software packages, ensuring an accurate data flow for timely content updates. Our G5 APIs enable you to easily integrate your website with third party applications such as property management, pricing and lead tracking systems.

Lead Tracking

We provide you with full lead tracking, allowing you to follow every lead from its origination source. The G5 Platform supports both online and offline tracking of lead sources such as web forms, coupons, phone calls, search engines and key words.

Lead Management

G5's lead reporting helps you nurture your leads from the initial contact through the final transaction. We provide all the rich information you need to automate and manage demand generation campaigns, converting more traffic into high quality leads.

Mobile Coupons

Our mobile coupons are an effective method for connecting online and mobile search behavior to offline transactions. We enable you to capture each conversion from point-of-sale matched back to the origination, whether it be a search engine, an advertisement, or a phone call.

Call Tracking & Recording

G5 supplies a best-of-breed call tracking service together with Web and online marketing services to create a single, accurate source of marketing data. Call tracking service includes unlimited dynamic phone numbers and integrated performance reporting, providing you with the ability to track every channel and campaign, identify your greatest ROI, and monitor quality of call handling by your staff.

Measurement

The G5 Platform contains accurate and comprehensive Web Analytics tools to measure the success of all your marketing efforts. We enable you to connect disparate data points – offline and online, before and after the click.

Media Dashboard

We provide you with a complete dashboard, customized to include every property in your portfolio and loaded with measurement metrics to determine the success of your marketing efforts. You can determine precisely how much you spent, how many leads were generated, and the sources of each of those leads. Leverage this data to optimize marketing spend to those sources with the best return on investment.

Spend Optimization

We provide you with the data analytics required to identify opportunities for maximizing the impact of your marketing spend. You will know exactly which marketing efforts are working best for you and how best to optimize your spend.

Dedicated Client Performance Manager

We assign a dedicated Client Performance Manager to your account, providing a collaborative partner who makes certain campaigns meet your stated marketing goals. They also provide you with best practices and strategic input for all of your marketing efforts.